返回列表 发帖

苏格兰的美食-苏格兰和茶

Tea has been finding its way to Britain since the 17th century when it was introduced, originally by Dutch merchants, as an exotic luxury item and a health tonic. Its sales rapidly overtook coffee, in spite of a punitive tax imposed on tea imports specifically intended to protect the coffee trade. Tea went on to become the quintessential symbol of the British way of life. Mary of Modena, then Duchess of York, is credited with introducing tea drinking to Scotland in 1680 when visiting with her husband, later King James VII of Scotland (the king after whom New York is named). Those same British took their tea habit to their North American colonies, resulting, eventually, in the Boston Tea Party and the birth of the United States. And all from a health tonic!
In the early years of British tea consumption, the product was an expensive indulgence. Its only source was China and at that time the British authorities placed heavy restrictions on foreign trade. Supplies were increased and prices cut dramatically, however, when Scottish merchant Charles Bruce opened the first commercial tea plantations in India, after his brother Robert discovered tea being grown in Assam, India went on to become and still remains, the world’s largest producer of tea. The tea flowing from India symbolised the acuity of Scots trading instincts.
Scots continued to play a crucial role in the development of the tea trade around the world. In 1876, Thomas J. Lipton opened his first grocer’s shop in his native Glasgow. This was the beginning of what would become one of the largest private fortunes ever built on tea. Buying directly from producers and eventually buying tea plantations himself, Lipton was able to sell tea to the public at reduced prices. He was one of the first merchants to blend tea with the goal of producing a recognisable and consistent “brand” that would be the same in every one of his shops. In 1890, Lipton expanded his tea empire across the Atlantic to New York, where he had spent much of his teens. Eventually, the Scot would go on to control a tenth of the world’s traffic in tea and Liptons remains a name recognised across the States and much of the rest of the world. At the time that tea blending was increasing its popularity, whisky blending was also producing the same increase in sales for the same reasons – a brand that was consistent and recognisable. This was the period when “Scotch” became the world’s preferred spirit. These earlier Scottish merchants were quick to recognise the universal market value of a good brand.

自17世纪茶被荷兰的商人引入之后,它就作为一种外来的奢侈品和健康的滋补品开始在英国流行开了。尽管为了维护咖啡贸易而给茶叶的进口强加了惩罚性的税收,但它的销售量还是迅速压倒了咖啡。茶继续成为英国生活方式的典型象征。

摩德纳的玛丽皇后(Mary of Modena)即后来的约克公爵夫人(Duchess of York)在1680年造访丈夫詹姆士七世时将茶引入了苏格兰。那些英国人还把他们的饮茶习惯带到了他们北美的殖民地,最终的结果则是引发了波士顿倾茶事件和美国的诞生。这些都源于一种健康的补品!

在英国人茶叶消费的早年,这种产品是一种昂贵的嗜好。它唯一的来源是中国,但在那个时期英国当权者对于对外贸易却有着非常严格的限制。供应品逐渐增加,价格也戏剧化的得以下调。然而,当苏格兰商人Charles Bruce在他弟弟Robert发现茶叶开始在阿萨姆生长了之后,便在印度开了第一个商业化的茶叶种植园。印度随即成为并且始终保持着世界最大茶叶生产国的地位。这种和印度之间的贸易往来显示了苏格兰人敏锐的商业嗅觉。

苏格兰继续在世界茶叶贸易发展中起着主导作用。在1876年,汤姆斯• J •立顿在他当地的格拉斯哥开了他第一家食品杂货店,也由此开创了"立顿"这一全球最大的茶叶品牌。直接从生产商那里买茶并且最终自己买下茶叶种植园,使得立顿能够以低廉的价格向公众销售茶叶。他是第一个将茶叶与经营一个被认可的并始终如一的品牌混合在一起的商人之一,在他的每家店里都是如此。

1890年,立顿横跨大西洋到纽约扩大了他的茶叶帝国,在那里,他度过了他的大部分青春岁月,并帮助苏格兰成功地控制了世界茶叶交易量的10%,立顿也留有一个被国家和世界大部分地区认可的美名。在茶叶迅速流行的时候,威士忌的销售也因为一个相同的原因在迅速增长—— 始终如一的、被广泛认可的品牌。这就是苏格兰成为世界首选精神的时期。这些早年的苏格兰商人也很快承认了一个好的品牌所具有的普遍市场价值。

TOP

这个没图片吗?还有就是喝绿茶长寿

TOP

返回列表